Your old website is costing you customers

A slow, dated website does not just look bad. It actively sends potential customers somewhere else. If you cringe when you send someone your website address, that feeling is telling you something. We redesign small business websites across North Wales from the ground up, keeping your web address, fixing what's broken and rebuilding everything else to look sharp, load fast and actually bring you enquiries.

✓ Same web address kept ✓ SEO preserved & improved ✓ North Wales based ✓ 70+ sites delivered ✓ Free honest audit

Nine signs your website is past its best

Most business owners know deep down when their website is not working. Here are the signs we see most often in North Wales businesses that come to us for a redesign.

01

You apologise for it

If you preface sending your website with "it's a bit old but..." that is all you need to know. Your website should be something you send confidently.

02

It looks broken on mobile

More than half of all web traffic is mobile. If your site is not built for phones, the majority of visitors are getting a bad first impression.

03

It loads slowly

Google uses page speed as a ranking signal. Visitors abandon slow sites in seconds. A slow site is actively damaging both your search rankings and your conversion rate.

04

The phone number is not clickable

Small details matter enormously on mobile. If someone has to copy and paste your phone number to call you, most of them will not bother.

05

Enquiries have dropped off

If you used to get calls from your website and you do not any more, your site has likely slipped down the search rankings or started pushing people away.

06

You cannot update it yourself

If changing a price or adding a new service requires a developer or a support ticket, your website is working against you rather than for you.

07

It looks dated by design

Web design moves fast. Flat icons, drop shadows, centred text on a white background... the design choices that looked fresh in 2016 signal to today's visitors that a business is behind the curve.

08

Your competitors look better

If you have searched for your own services in North Wales and thought "their site looks better than mine", your potential customers have noticed too.

09

The SSL certificate has lapsed

Browsers now display visible warnings on sites without a valid SSL certificate. If visitors are being greeted with a security warning, the majority will leave immediately.

What changes after a redesign

A proper redesign is not just a cosmetic update. It changes what your website can actually do for your business.

Before

  • Slow to load, especially on mobile
  • Looks dated and lacks confidence
  • Hard to navigate, confusing structure
  • No clear calls to action
  • Contact form that may or may not work
  • Missing from local Google searches
  • Impossible to update without developer help
  • No analytics, no idea what is working

After

  • Fast load times on every device
  • Modern design that builds trust instantly
  • Clear structure that guides visitors forward
  • Strong calls to action in the right places
  • Reliable contact forms with email confirmation
  • Local SEO foundations built in from day one
  • Easy to manage yourself without any code
  • Google Analytics connected and tracking

How a redesign works with Happy Shrimp

We have done this enough times to have a process that keeps things simple and makes sure nothing important gets missed.

01

Free site audit

We take an honest look at your current site and tell you exactly what is working, what is not and what a redesign would realistically achieve.

02

Scope & quote

We agree on the pages, features and goals. You get a fixed price with nothing hidden. No surprises when the invoice arrives.

03

Design & build

We design your new site from scratch and build it alongside your existing one, so you stay live throughout the whole process.

04

Review & refine

You review the new site before anything goes live. We make changes until you are completely satisfied with how it looks and works.

05

Launch & handover

We move the new site live, redirect any old URLs, connect analytics and hand you the keys. Your old site is gone, your new one is ready.

What your current site keeps, and what changes

One of the most common concerns about a redesign is losing the search rankings you have built up. The good news is that with a properly managed redesign, your SEO is protected. Your web address stays the same. Any existing pages that rank well keep their URLs. Any that are changing get proper redirects in place so Google follows the new structure.

What changes is everything that was holding your site back. The visual design, the page structure, the load time, the mobile experience, the calls to action and the content. In most cases a well-executed redesign improves search performance over time rather than damaging it, because Google rewards better user experience with better rankings.

2–4

weeks from first conversation to launch for most redesigns

100%

of existing URLs redirected correctly so no rankings are lost

0

downtime during the redesign process — you stay live throughout

70+

North Wales businesses that trust Happy Shrimp with their websites

What we redesign websites for

We have rebuilt websites for all kinds of businesses across North Wales. Whatever your industry, if your current site is not doing the job, we can fix that.

Tradespeople & Contractors

Plumbers, electricians, builders and landscapers. Sites that project credibility and generate enquiries in a competitive local market.

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Hospitality & Tourism

Restaurants, cafes, holiday accommodation and visitor attractions. Sites that make North Wales visitors want to book before they close the tab.

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Professional Services

Solicitors, accountants, consultants and clinics. Sites that build trust and make it easy for clients to take the next step.

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Retail & E-commerce

Shops moving online or already there but not converting. We rebuild around the buying experience, not just the visual design.

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Beauty & Wellness

Salons, therapists and clinics. Sites that reflect the quality of your service and make booking feel effortless.

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Everything else

If your business is in North Wales and your website is letting you down, we would love to take a look. No obligation, always honest.

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Redesign questions, answered

Will I lose my Google rankings during a redesign?

Not if it is done correctly. We keep your existing URLs where possible, set up proper 301 redirects for anything that changes and carry over all your existing page titles and metadata. A well-executed redesign often improves your rankings over time because Google rewards faster, better-structured sites.

How much does a website redesign cost?

It depends on the size and complexity of your current site and what the new one needs to do. Most small business redesigns in North Wales fall between a few hundred and a couple of thousand pounds. We give you a fixed quote before anything starts so there are no surprises.

Will my website be down while you rebuild it?

No. We build the new site separately and only move it live when everything is finished and you have approved it. Your existing site stays live throughout the whole process.

What if I just want a refresh rather than a full rebuild?

We will always give you an honest assessment of what your site actually needs. Sometimes a targeted set of improvements is the right call. Other times the structure is so fundamentally broken that a rebuild is the only way to fix it properly. We will tell you which is which before you spend anything.

Looking for something specific?

A redesign is one of our most popular services. We also build specialist booking websites and brand new sites for North Wales businesses.

Web Design

Building from scratch rather than rebuilding? We design bespoke websites for North Wales businesses of all kinds.

See all services

Accommodation Booking Websites

Hotels, B&Bs, self-catering and holiday lets. Direct bookings, zero commission, designed for North Wales.

Learn more

Appointment Booking Websites

Salons, clinics, therapists and service businesses. Online booking that works day and night.

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Embarrassed by your website? Let's sort it out.

Send us your current website address and we will take an honest look. No hard sell, no lengthy forms. Just a straight answer about what it needs and what it would cost to fix it.

Get a free audit