An online shop that actually sells

You have got brilliant products. The problem is your website is either not doing them justice, not showing up in search, or losing customers at the checkout before they complete their purchase. We build bespoke ecommerce websites for small businesses that look the part, load fast and are built from the ground up to convert browsers into buyers.

✓ Bespoke, not templated ✓ Built to rank in Google ✓ Mobile-first design ✓ Fast loading ✓ 5-star rated

Your products deserve better than a template

Most small business owners who come to us with an existing online shop tell us the same things. The site looks like every other shop on the internet. It is slow on mobile. The checkout process is clunky and confusing. And despite having a genuinely great product range, they are not making the sales they expected. That is not a product problem. That is a website problem, and it is completely fixable.

Ecommerce web design is not just about making something that looks nice. It is about making something that works. Every element of your online shop, from the way products are laid out and photographed to the speed of the page, the clarity of the navigation and the trust signals around the checkout, has a direct impact on whether someone buys from you or goes back to Google and finds your competitor instead.

We build ecommerce websites from scratch around your products, your brand and your customers. No page builder drag-and-drop. No theme that five thousand other shops are using. A proper bespoke online shop, designed to sell and built to last. Whether you are selling handmade goods, clothing, home products, trade supplies or anything in between, we will build you a shop that reflects what makes your business worth buying from.

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Cart abandonment nobody talks to you about

The average online shop loses over 70% of customers at the checkout. Poor design, slow loading, surprise delivery costs and too many steps are almost always the cause. We build checkout flows that remove every unnecessary barrier.

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A shop that looks broken on mobile

More than half of all online shopping happens on a phone. If your product images are squashed, your buttons are tiny or your checkout does not work properly on a small screen, you are losing sales every single day.

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Nobody can find you in Google

An ecommerce site that is not set up for search is invisible. We build every shop with proper SEO structure from day one, so your products show up when people are actively searching for what you sell.

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A site you are embarrassed to share

If you hesitate before sending someone a link to your shop, that hesitation is costing you business. Your website should be something you are proud to share, not something you apologise for before people click it.

Who we build ecommerce websites for

We work with all kinds of small businesses selling online. If you have a product and you want to sell it, we can build you a shop that does the job properly.

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Makers & Crafters

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Clothing & Fashion

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Home & Interiors

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Health & Wellbeing

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Food & Drink

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Trade & Supplies

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Books & Courses

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Pet Products

Everything your online shop needs to perform

We think through every part of the buying journey, from the moment someone lands on your homepage to the confirmation email they receive after a purchase. Here is what we include as standard.

๐Ÿ› Browse Products Clean, fast product pages ๐Ÿ›’ Add to Cart Smooth, frictionless basket โœ… Complete Purchase Fast, trusted checkout
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Fast loading pages

Every extra second your shop takes to load costs you sales. We build lean, properly optimised shops that load quickly on any connection, including mobile data.

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Product pages that sell

Clear product titles, well-structured descriptions, prominent pricing, honest delivery information and strong calls to action. Every product page is built to convert.

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SEO-ready from day one

Proper URL structure, category pages built for search, product schema markup, fast load times and clean code. Your shop will be indexed and ranking from the moment it goes live.

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Smooth checkout experience

A checkout that is too long, too confusing or does not inspire confidence is the number one reason people abandon their basket. We design checkout flows that feel simple, safe and fast.

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Built mobile-first

Your shop is designed to work perfectly on a phone first, then scaled up to desktop. Because that is how most of your customers are shopping, whether you realise it or not.

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Trust signals throughout

SSL certificates, clear returns policies, secure payment badges, real reviews and professional design all work together to make first-time customers feel confident buying from you.

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Easy to manage yourself

Adding new products, updating stock levels, creating discount codes and processing orders should not require a developer. We build shops that you can run yourself without any technical knowledge.

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Flexible delivery options

Flat rate, free over a threshold, weight-based, local pickup or click and collect. Whatever your delivery setup, we configure it properly so customers always know what to expect.

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Analytics and tracking built in

Google Analytics, conversion tracking and Search Console all set up from launch. You will be able to see where your sales come from, what products perform best and where customers drop off.

From first conversation to first sale

Getting your ecommerce website built and live is a straightforward process. Here is how we work.

๐Ÿ’ฌ Consult โœ๏ธ Design ๐Ÿ”จ Build ๐Ÿš€ Launch
01

Tell us about your products and goals

We start with a proper conversation about what you sell, who your customers are, what is working and what is not. No lengthy intake forms. Just a straightforward chat so we understand your business properly before we start.

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We design it around your brand

Your shop should feel like your brand, not a generic template everyone has seen before. We design the look and layout around your identity, your product range and the kind of customers you want to attract.

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We build it, set it up and test everything

We build the shop, set up your payment processing, configure delivery options, upload your products and test the full checkout flow from start to finish. Nothing goes live until we are confident it works perfectly.

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You launch and we stay with you

Once you are live, we do not disappear. We handle hosting, keep everything secure and updated, and are always available when you need help. Most of our clients have been with us for years, not months.

Common questions about ecommerce web design

How long does it take to build an ecommerce website?

For most small business shops, we aim to go from first conversation to live site in four to six weeks. That includes design, build, product setup and testing. Larger catalogues or more complex requirements take a bit longer, but we will always give you a clear timeline upfront.

Will I be able to manage the shop myself?

Yes, absolutely. Adding products, adjusting stock, creating sales and processing orders should all be things you can handle yourself without calling a developer every time. We make sure you are comfortable with the admin before we hand over and we are always available if something comes up.

I already sell on Etsy or Amazon. Do I still need my own shop?

Yes. Relying on a marketplace means someone else controls your customer relationship, your fees, your listings and your reputation. Your own ecommerce website means every sale goes directly to you, every customer is yours to keep and no platform can change the rules on you overnight. It also gives you a proper home for your brand that you fully own.

Which payment methods can you set up?

We set up all the payment methods your customers expect, including credit and debit cards, Apple Pay, Google Pay and PayPal. Offering more payment options at checkout directly reduces cart abandonment, so we make sure everything is in place from day one.

Can you redesign my existing ecommerce site?

Yes. If your current shop is underperforming, looks dated or just does not reflect where your business is today, we can rebuild it properly. We can migrate your existing products, preserve your URLs so you do not lose search rankings, and hand you back a shop you are actually proud of.

How much does an ecommerce website cost?

It depends on the size of your catalogue and what your shop needs to do. We are straightforward about pricing. You will always get a fixed quote before anything starts, with no hidden extras or ongoing licence fees you did not expect. Get in touch and we will give you an honest figure based on what you actually need.

๐Ÿงด Add to cart ๐Ÿ•ฏ๏ธ Add to cart ๐ŸŒฟ Add to cart ๐Ÿ”’ Secure checkout ๐Ÿšš Free delivery over 50 โ†ฉ Easy returns โญ 5-star rated View all products

Why choose Happy Shrimp for your ecommerce website?

We are a small studio, which means you get proper attention. There is no account manager passing your project down a chain. The person you speak to on day one is the person who builds your shop. We care about the results because our reputation depends on them.

We have built ecommerce websites for businesses selling everything from handmade ceramics and artisan food products to trade supplies and health supplements. Every shop is different, built around the specific products and customers involved, and every one is built to sell.

  • ✓ Bespoke design, no templates
  • ✓ Built for speed and Google rankings
  • ✓ Mobile-first checkout experience
  • ✓ All payment methods included
  • ✓ You can manage it yourself
  • ✓ Ongoing support and hosting included

Looking for something else?

Ecommerce is one of our specialisms. We also build all kinds of other websites for small businesses.

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Bespoke Web Design

A brand new website built around your business, your brand and the customers you want to attract. No templates, no shortcuts.

Learn more

Website Redesigns

Your current site rebuilt properly from the ground up. Same address, completely new look and a site that actually works for your business.

Learn more

Appointment Booking Websites

Online booking that works 24 hours a day, so you wake up to a booked diary rather than a list of messages to answer.

Learn more
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Ready to build an online shop that actually sells?

Tell us about your products and what your current setup is not doing. We will come back with honest advice and a clear, fixed quote.

Get in touch